Most of SWC's sales are made to distributors and resellers of our products.  Our direct sales are limited to large industrial and municipal accounts that cannot be handled cost-effectively by a distributor or reseller. Our sales consultants have worked previously with major water treatment companies. Much of their time is spent supporting our distributor and resale customers in larger accounts and prospects.  We sell only to large accounts and try to find resellers and distributors to cover small and medium sized industrial, commercial, and potable markets.  We do not have exclusive territories for our distributors or resellers, which is the primary reason we prefer that they sell under their own company's name.

In certain highly competitive situations SWC will sell directly to a large municipal customer and pay commissions to the distributor or reseller who develops and/or provides services to the account.  This essentially allows the distributor or reseller to sell at a lower margin than would be possible if he had to handle and cover the cost of the money involved.

We supply the our distributors and resellers with the products, technology, laboratory and technical support, and equipment sources that allow them to provide complete water treatment programs to their customers with no in-house overhead required for these functions.  This allows our customers to concentrate their efforts on sales and service, (the fun and profitable part of their business) and avoid spending valuable time and capital on manufacturing, labor, equipment, and inventory.  Many of our best customers are small one or two man operations who make an excellent living working as a sales organization, leaving all manufacturing and shipping to SWC.

Our customers frequently comment that we adjust our products and services to meet their needs, rather than insist that they follow set policies that do not meet their individual company needs.

SWC does not have minimum order quantities or requirements.  We fill orders as received, from six-gallon pails to bulk tank truck shipments.  Except for a few standard products, all orders are manufactured as they are placed.  Normal shipping time is 2-3 days after receipt of order.