Our direct sales are limited to large industrial and municipal accounts that cannot be handled cost-effectively by a distributor or reseller. Our sales consultants have worked previously with major water treatment companies. Much of their time is spent supporting our distributor and resale customers in larger accounts and prospects.  We sell only to large accounts and try to find resellers and distributors to cover small and medium sized industrial, commercial, and potable markets.

In certain highly competitive situations SWC will sell directly to a large municipal customer and pay commissions to the distributor or reseller who develops and/or provides services to the account.  This essentially allows the distributor or reseller to sell at a lower margin than would be possible if he had to handle and cover the cost of the money involved.